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KOTA KINABALU: Sabah products are slowly making its way into the China market with more potential products expected to be exhibited in the 9th China-Asean Expo (CAEXPO 2012).
Last year, 10 companies from the state participated in the CAEXPO 2011, where local products had received overwhelming response from buyers.
This year, Malaysia External Trade Development Corp (Matrade) encouraged more companies to join in the CAEXPO 2012 to further promote their merchandise.
Its director (Business Services and Building Materials), Ong Yew Chee, said Sabah had many potential products which can be promoted such as Sabah Tea, bird nest as well as beauty products.
“In CAEXPO 2011, we had participants promoting local honey products and the consumers there bought the products in bulk.
“Products from this state received positive response in the expo and we welcome more companies to grab the opportunity to market their products and services,” he said at a road show for the expo here yesterday.
Matrade is targeting to bring more than 100 Malaysian companies for this year’s expo that will be held in Nanning, China, from Sept 21 to 25.
CAEXPO has been highly credited as an effective platform to promote the co-operation between China and Asean in the fields of trade, investment and tourism since 2004.
The expo is organised annually with the objectives of promoting the building of the China-Asean Free Trade Area.
Ong said Malaysia recorded a total sales of RM201.89 million with a total of 9,598 business enquiries received in the CAEXPO 2011.
“China has became our largest export market.
“So CAEXPO is an important platforms for our Malaysian exporters to sell product and export it to China as well as other Asean countries.
“Over the years, the expo has developed into a good trade show and last year there were buyers from other continent such as Europe, Australia and New Zealand.
“So we not only encourage participants to promote products but also services like education, health care and environmental service where there is huge potential in China.”
Source : New Straits Times