In line with the initiatives taken by Tourism Malaysia to promote cycling events, Swiss tour company Bike and Tours is doing their part in promoting cycling tours and holidays in Sabah Borneo.
The company, headed by owner, Simon Werren together with his local business partner, Itisha Ismail was formed this year in Sarnen, Switzerland. It was later registered in Malaysia. Its first tour, named ‘Borneo Eco Ride’ is aimed at bringing in European tourists mainly from Switzerland to the picturesque “Land below the Wind”.
Simon, who first visited Sabah in 2010, was instantly captivated by the rich natural beauty that the state has to offer. This includes the rainforests at Danum Valley, which was recently visited by the royal couple, Prince William and Kate Middleton; the up-close encounters with wildlife along the Kinabatangan River, the marine creatures inhabiting the Islands of Mabul and Mataking, and the World Heritage Site of Mount Kinabalu.
The first visit to Sabah was indeed enough to inspire him to start something adventurous and eco-friendly here. After his personal one-and-half-year cycling expedition from Switzerland to Cape Agulhas in South Africa, Swiss-born Simon returned to Sabah. This time around, he meticulously studied the routes in Sabah, and fueled with this extensive cycling tour experience, came the conception of Bike and Tours.
Simon said, “Sabah has so much to offer and the potential for cycling tourism in this region could be further tapped into. Sabah is blessed with everything – mountains, pristine beaches, rivers, rainforests, tea plantation, hot spring – you name it. This place is an eco heaven and offers the perfect environment for cycling adventures!”
Bike and Tours is currently working on shorter tours that are aimed to entice the local market to the eco adventures in Borneo! The 3 Day / 2 Night Romantic Eco Getaway and Adventure Eco Getaway packages were recently launched in October 2012.