Ctrip travellers spend RM1,000 on stay

Kota Kinabalu: Sabah Tourism Board, Suzaini Datuk Sabdin Ghani, meeting members from Ctrip, one of the China’s leading online travel agents.

Ctrip has total registered members of 260 million on website and WeChat. Ctrip provides an online platform for travellers to make bookings for accommodation and ticketing. According to Nicole Goh from Ctrip International Travel Malaysia Sdn Bhd, travellers’ average spending for accommodation to Sabah is around RM1,000, with an estimated 40,000 room nights per month. Sabah received a total of 431,026 Chinese tourists last year.

Last year, Sabah Tourism together with Ctrip brought in Chinese bloggers to Sabah.

This joint promotional activity successfully reached out to over 4 million people in China through its website.

Through Ctrip and Silk Air, Sabah is penetrating into second-tier cities such as Chengdu and Changsha.

Sabah Tourism will continue the effort to work closely with Ctrip to promote and create awareness of Sabah through social media platforms.

Source: Daily Express