STB gears up for 2021 MATTA Fair
News Date: November 1, 2021
KOTA KINABALU: Sabah Tourism Board (STB) is shifting into high gear by returning to this year’s MATTA Fair as Malaysia's Favourite Destination.
The two-day travel fair will be graced by Chief Minister Datuk Hajiji Noor on Nov 20 at the World Trade Centre in Kuala Lumpur.
Twenty tour companies, resorts, and dive operators will join STB at the MATTA Fair to promote Sabah as a preferred holiday destination. Most participants are representing travel associations from Sandakan.
State Tourism, Culture, and Environment Assistant Minister cum STB chairman Datuk Joniston Bangkuai said MATTA’s efforts to organize a physical travel fair after a long break from the pandemic are a boon for the tourism sector.
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