‘Selling’ S’kan to Chinese, Korean tourists

Kota Kinabalu: Sabah Tourism Board (STB) will partner with Sandakan Tourism Association (STAN) to explore opportunities with tour agents in pushing Sandakan as a destination to Chinese and Korean visitors.

STB Deputy General Manager (Marketing) Suzaini Sabdin Ghani who chaired a meeting with STAN recently said: “This is part of Sabah Tourism’s initiative to develop Sandakan as a second hub for Chinese and Korean market after Kota Kinabalu.”

“There are many attractions in Sandakan that is appealing to these two markets such as fresh seafood and islands.

For example, STB has worked on developing Berhala Island together with Sabah Forestry and Sandakan Municipal Council as a new product.”

Seven STAN members consisting hoteliers and operators met up with KK-based Chinese and Korean agents for the possibility of including Sandakan in their existing packages.

“Yearly, Sandakan gets very minimal of Chinese and Korean visitors combined, from the total that visit Sabah.

This can easily be explored by letting the agents know Sandakan is also another destination for them to explore,” STB General Manager Gordon Yapp added.

Source: Daily Express