26Feb

Sabah, Malaysia’s favourite destination at Matta Fair

KUALA LUMPUR: Sabah will be the designated as ‘Malaysia’s Favourite Destination’ this year at the MATTA Fair which will be held 15 – 17 March at Kuala Lumpur, as announced at a press conference today. “Sabah Tourism Board (STB) will be leading its delegation of 30 co-exhibitors comprising of 25 tour operators, two dive operators, two hotels and one hotel association,” said Chairman of the Board, Ken Pan who was present at the press conference. As part of the highlight as Malaysia’s Favourite Destination, STB will be introducing ‘Cuti-Cuti Tawau’ to emphasize tourism in the East Coast of Sabah and further promote the State beyond the already popular Kota Kinabalu in the West Coast. The Sabah Chief Minister is expected to officiate MATTA Fair on 16th March. Pan stated that Sabah’s East Coast, mainly the towns of Tawau, Semporna, Lahad Datu, and Sandakan have many unique nature-based attractions as well as a historical heritage that is not found in the West Coast. There is also an island off Lahad Datu that is being promoted as the easternmost point of Malaysia where the ‘first sunrise’ of Malaysia can be witnessed, the STB Chairman added again. STB has been participating in the MATTA Fair for more than a decade as the platform to reach out to the consumers in the Klang Valley and surrounding States. The Sabah Cultural Board will be showcasing rarely seen cultural performance during the fair. Consumers can check STB’s social media for special vouchers on Sabah packages to be redeemed during the Fair. Source: Borneo Post Online
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23Jul

102 booths for this year’s Matta Fair Sabah on July 27-29

Kota Kinabalu: Matta Fair Sabah 2018 will be held at the Suria Sabah shopping mall, here, on July 27-29. "For this year, a total of 102 booths have been taken up by 45 exhibitors comprising travel agents focusing on inbound and outbound travel, travel-related companies, airlines, banks, hotels, National Tourism Boards, the Malaysian Aviation Commission, tourism college and NGOs," said Matta Fair Sabah 2018 organising chairperson Alicia Gomes. Matta Fair is expected to boost the local travel industry as air connectivity is dependent on a two- way traffic between different destinations. Consumers can expect unbelievable low fares to Asean and East Asia destinations. "This year, our national carrier Malaysia Airlines has come all out to support the Matta Fair Sabah 2018. "MAS Sales Executive, Commercial for Sabah and Labuan, Mahzan Mat Salleh, said special fares and flights bargains are on average 35 per cent off on selected destinations. "This year is expected to be a very dynamic fair ever with the estimated number of visitors at 85,000. One of the venues of achieving this target is to have higher expenditure on advertising and promotion. "Knowing today's changing trend, there are different ways of reaching out to the younger generations. Hence, this explains our move into social medias," she added. There will be shows and activities during the three days, from 10am to 9pm, and lots of lucky draws to be won for those who spend RM500 and above at the fair. Lucky draw prizes range from return air tickets from Kota Kinabalu to Taipei on Business Class, Tarakan, Mulu, Sandakan and Surabaya, sponsored by Malaysia Airlines, MASwings and Royal Brunei Airlines. There will also be other prizes, including overseas ground arrangements, local hotel stays, discount vouchers on tours and others. "Matta Sabah Chapter works with local tourism institutions and during the Fair, provides practical training for tourism students to gain exposure in promoting consumer fairs and managing an event," said Alicia. Deputy Chief Minister-cum-Tourism, Culture and Environment Minister Christina Liew will grace the occasion, together with Matta President Datuk KL Tan, Matta Sabah Chairman Lawrence Chin and all the Matta Sabah committee members. Source: Daily Express
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