14Oct

MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates. For promoting tourism in Malaysia, renowned TV actress Adaa Khan of Naagin series fame joined EaseMyTrip’s team

MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates. For promoting tourism in Malaysia, renowned TV actress Adaa Khan of Naagin series fame joined EaseMyTrip’s team. Talking about this association, Mr. Sulaiman Bin Suip, Director, Tourism Malaysia, New Delhi said, “It is indeed a great opportunity to associate with EaseMyTrip with an aim to boost tourism in an unexplored destination like Sabah through popular TV actress Ms. Adaa khan. Sabah is one of the most beautiful destinations in Malaysia. White sand, beautiful scenic view, crystal   clear water along with mesmerizing marine life makes Sabah, an ultimate destination for a perfect leisure time in Malaysia. This initiative would definitely help us to showcase different side of Malaysia to the potential travelers.” Commenting upon this development, Mr. Rikant Pitti, Co-Founder COO, EaseMyTrip said, “We are elated to associate with Malaysia Tourism Board. Malaysia being a culturally rich nation, offers tons of places to explore with numerous activities to enjoy. The country has set a target of attracting at least one million tourists from India every year and we are delighted to be part of this vision of the board which would further be beneficial for EaseMyTrip as a brand.” In order to make this a reality, Malaysia Tourism Board has pledged to amplify the nation’s promotion in India. This year, Malaysia tourism board is expecting a 20% growth in tourist arrivals from India owing to various marketing initiatives across major Indian cities. India is amongst the top 10 countries for Malaysia in terms of tourists. Almost 600,311 Indian tourists visited Malaysia, registering a growth of more than 8.6% in 2018 and spent around RM 2.7 Billion. Moreover, from January to May 2019, a total number of 2,95,609 Indian tourists visited the country registering a growth of 15.5% in comparison to the same period of the last year. Malaysia is now aiming to target of 728,000 Indian tourists to visit Malaysia. Understanding the growing popularity of the region amongst Indians, EaseMyTrip has tied up with the tourism board of Malaysia. Source: indiantelevision.com
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28Jun

Sabah set to attract more visitors from India

KOTA KINABALU: An India-based travel media company, Travel Earth, has brought a group of social media influencers to Sabah to promote the region as a destination for Indian travellers. During their visit to the state, the delegates witnessed various aspects of Sabah culture to promote their experience via social media platforms such as their blogs, YouTube and Instagram. They also joined local influencers in a Digital Influencer’s Convention here, where invited speakers spoke on topics such as Millennials travel trends, interests and leveraging marketing through technology. State Tourism, Culture and Environment Assistant Minister Assaffal P. Alian said Sabah was making an effort to expand its tourism market and was eyeing more tourists from India. “Last year, travellers from India made up 0.41 per cent of the international arrivals to Sabah. “India is the most populous country after China and is projected to be the next outbound phenomenon for the travel market. “There are more than 200 flights between various cities in India to Kuala Lumpur and we hope to leverage on this existing traffic. “There is so much potential for us to tap into this market to further introduce Sabah to a new market segment,” Assafal said at the convention’s launch here today. The event was supported by Sabah Tourism Board, Malaysia Tourism Promotion Board, Malaysian Association of Tour and Travel Agents (Matta), Shangri-La’s Rasa Ria, Air Asia, Malaysia Airlines, Malindo Air, and Make My Trip. According to statistics furnished by Matta, Indian tourist arrivals to Malaysia last year totalled 595,000 and about 6,000 Indian citizens visited Sabah. “Digital influencers are powerful in creating awareness to attract Indian holiday makers to Sabah. Through conventions like this, it will promote Sabah as a vibrant and new product potential for Indian tourists,” said Tan. Travel Earth co-founder Arun Raghu said Indians did travel to Malaysia, but not many were aware of Sabah as a tourist destination. He said the state has so much potential, which could be interesting and appealing for Indian travellers as they were constantly looking for new destinations. Source: New Straits Times
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08Apr

Joint MoU to promote Sabah tourism attraction to India

KOTA KINABALU: The Travel Agents Federation India (TAFI) of the Tamil Nadu Chapter, the Malaysian Association of Tour and Travel Agents (Matta) Sabah and Malindo Air have jointly signed a Memorandum of Understanding (MoU) to promote Sabah’s tourism attractions to the people in India. Speaking at the MoU signing ceremony cum Business To Business (B2B) Session yesterday, Sabah Tourism Board (STB) chairman Ken Pan Ying On said that the agreement would benefit all tour agents and hoteliers in Sabah. “With this MoU, Sabah local tour agents and hoteliers can grab the opportunity to start partnering with travel agents from India throughout 2019 to 2020, starting with a target of 50 pax per tour agent from 31 TAFI agents here yesterday (Saturday), which I’m confident will increase,” said Ken in his officiating speech. He pointed out that India is the second most populous country in the world and is set to be the next biggest outbound travel market globally after China. “Hence, this B2B will open up great opportunities for the state’s tourism industry to capture this market. “We would like to have a diverse range of tourists from other markets to level the numbers with the steady growth of Chinese tourists in Sabah,” he added. Meanwhile, Matta Sabah chairman Lawrence Chin said that his association had always been proactive in promoting and facilitating travel to Sabah. “Although Malaysia is already one of the most visited countries, there is still room to increase more visitors from countries with a huge population such as India. “The number of visitors to Sabah from India in the year 2017 and year 2018 was 6,196 and 5,606 respectively. By 2020, Sabah should be getting 50,000 tourists from India which is only a minimum number compared to the large Indian population. “Our tourism industry will thrive on the support and consistency efforts from Sabah Tourism Board in promoting Sabah as the top-of-mind destination,” said Lawrence. He said that MATTA Sabah would like to see healthy growth of visitors from India after the signing of yesterday’s MOU. “As such, the room for growth for India visitors to Sabah, Malaysia, is much bigger, and together, we can make it happen. “Members can develop strategic partnership and promotion of their services to Indian outbound tour operators through this cooperation. “Such collaboration will create favourable conditions for the continuous tourism growth for Malaysia and India tourism industry and members’ interest,” he added. Among those present in the event were TAFI chairman S. Arul Lazaran, Malindo Air Head of Communications and Promotions (South Asia) Suresh Vanan, Tourism Malaysia Senior deputy director Asia/Africa Division Mohamad Taib Ibrahim and STB general manager Suzaini Sabdin Ghani.
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