Sabah Tourism website wins award

SINGAPORE: Sabah Tourism Board won the Best Tourism Board Website award for Asia Pacific from TravelMole-ITB Asia Awards 2019. The others shortlisted were Langkawi and Tourism Thailand. “We are thrilled to receive this award. STB has continuously improved the website to be on par with the new trends. We are currently focusing on the way we position our content. “For example, we recently highlighted the various Volunteer Tourism options available in Sabah and Self-Guided Tours. This is something commonly asked,” said Noredah Othman, General Manager of Sabah Tourism Board. “Among our contributors for content besides managing this solely inhouse, are the online writers, bloggers and travel agents with blogs,” she said.“On average, we have 30,000 unique visitors mainly from Malaysia, Singapore, US, UK and Australia. In addition to the general website, we maintain sites in Chinese, Japanese and Korean.” TravelMole’s 65,000 travel trade Asia Pacific newswire subscribers were asked to place their nominations in July.  A group of travel experts determined a shortlist for each category in September. Source: Daily Express
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Sabah Tourism Board signs MoU with Turkey’s biggest tourism player

ISTANBUL: The Sabah Tourism Board (STB) has signed a Memorandum of Understandıng (MoU) with Turkey's biggest tourism player, Dorak Holding, at the company's headquarters here Thursday (July 11). Dorak Holding chairman Ahmet Serdar Korukcu signed for the company while STB was represented by chairman Ken Pan Ying On. Ahmet said the overall goal of the initiative is to position Sabah as one of the top choices for the international leisure segment, comprising group, individual, MICE (Meeting, Incentive, Conventıon and Exhibition) and business travellers. The signing ceremony was witnessed by Sabah Deputy Chief Minister cum Tourism, Culture and Envıronment Minister Datuk Chrıstina Liew, Dorak Holding Global Brand & Tourism Management head Esra Degirmenci, as well as STB general manager Noredah Othman. "We are partners now in a win-win tourism environment," Liew said. Among the main objectives of this partnership are to promote and attract new markets to Sabah. The MoU wıll be valid for 12 months as a trial period, after which both parties will agree on continuation in further stages. Esra and Ahmet will lead a five-member delegation to Sabah in August this year to visit tourism facilities and attractions. Source: The Star Online
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Using art to boost KK’s reputation

Kota Kinabalu: Art promotions will be one of the initiatives taken by the Tourism, Culture and Environment Ministry to uplift the reputation of the City, said Deputy Chief Minister Datuk Christina Liew. She said as the Tourism, Culture and Environment Minister, it is her ministry’s responsibility to portray a good image of Kota Kinabalu and push its branding further.“We need to compete with other destinations and rise to international standards,” she said during the launching of the Lampoopalooza, at the compound of Sabah Tourism Board (STB) building, here, Friday. “In my recent overseas trips, I have seen expressions of art by the communities and the respective city councils fully embracing them. “This must be one of the directions that we aim for a vibrant Kota Kinabalu.”Her Ministry, she said, placed great emphasis on developing and promoting traditional as well as modern arts. “Art murals are put up by the City Hall and just last weekend, the Pillars of Sabah 2.0 nearby was launched by my Ministry’s Permanent Secretary on my behalf.  Do continue all of these initiatives,” she said. On Lampoopalooza, she said, it was nothing short of innovative in terms of events in Sabah. “This shows the many possibilities for new tourism events and it also proves that our destination continues to reinvent herself and set the bar higher each time.“I am pleased to see that we are marketing Gaya Street like many famous streets around the world. “This is our very own version of high street with a history going back to more than 100 years. “Tonight (Friday), we mark the anniversary of the STB building by appreciating the heritage, history and the perspectives of turning this street into a modern event site.” She added the bold move will certainly raise Kota Kinabalu’s prominence to be the most vibrant city in Borneo.  Lampoopalooza was a light art installation organised to mark the anniversary of the STB building. The installation followed Kota Kinabalu’s first-ever light show produced by STB last year, during the commemoration of the building’s centennial anniversary. The event featured a production of a special video, showcasing some of the State’s iconic wildlife and cultural elements, projected on the entire building and an artistic display of lights surrounding areas to position the historical street as the City’s signature stretch. The STB building was first occupied in 1918 and officiated by the Governor of the British North Borneo Chartered Company. Later, it was renovated to house the Treasury, Audit Office, a bank and the Post Office until 1986. The State Government officially gazetted it as a historical building in 1988. The building underwent restoration before reopening it in 1991, to house the Sabah Tourism Promotion Corporation, now the STB office. Source: Daily Express
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Tawau folks urged to work with Govt on tourism

TAWAU: Deputy Chief Minister-cum-State Tourism, Culture and Environment Minister Datuk Christina Liew encouraged more Tawau folks to step out and work together with the State Government in developing Tawau’s tourism industry. Christina said the State government is always ready to cooperate with the Tawau community in seeking their opinions and suggestions on the growth of the tourism sector. They are always welcomed to submit their proposals or to participate in a brainstorming session with the Sabah Tourism Board. Apart from that, they could also write into the office of Tawau parliamentary office if they had any issues. She contributed RM20,000 in education aid for the Sabah Chinese High School (SCHS), here, Tuesday in a conjunction with the school’s Chinese New Year festival celebration. The fund was presented by Chief Communication Officer-cum-Apas Community Development Leader Fung Thin Yein to the Chairman of the School Board of Director Chia Yaw and his treasurer Wai Teck Chong.
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