Visions and Missions

Visions

  • Sabah, a premier eco-tourism destination;
  • A clean, healthy and safe environment; and
  • A well-conserved cultural and natural heritage

Missions

  • The tourism industry as the main and consistent contributor towards the state as well as the national economy;
  • The protection and conservation of the environment for a clean, healthy and safe living;
  • The conservation of natural and cultural heritage (both tangible and intangible) for posterity.