Yapp is new GM of Sabah Tourism Board

KOTA KINABALU: Sabah Tourism Board (STB) deputy general manager Gordon Yapp has been promoted as general manager effective April 1, 2016.

Gordon replaced Datuk Irene Benggon Charuruks, who stepped down as the general manager after holding the post for 25 years, transforming and driving Sabah’s tourism industry since its early years.

Gordon, who is not new to the industry brings with his 30 years experience since he started as the marketing officer in 1986 at the then, Sabah Tourism Promotion Corporation.

He then took the role as STB’s deputy general manager and was responsible in developing markets for Sabah, especially the Korean and Japanese markets making them top visitor arrivals for 10 years.

“The entire Sabah Tourism Board has confidence in the organization’s new leadership. Gordon’s appointment has been endorsed by the board and the minister,” said STB chairman Datuk Joniston Bangkuai.

“The board has no doubt in Gordon’s leadership ability to steer the organization and the tourism industry in Sabah to greater heights,” added Joniston.

He said Gordon’s appointment had been well received by members of the tourism industry in Sabah.

On behalf of the board, Joniston thanked Irene for her examplary and visionary leadership and tireless efforts in making Sabah a premier and preferred tourists destination during her 25 years as general manager.

Source: Borneo Post