Sabah wants to boost domestic tourism

KOTA KINABALU: Sabah recorded a 2.8% increase in domestic tourist arrivals in 2018, with 2.518 million visitors compared to 2.449 million the previous year, which state believes can be boosted further. Based on a domestic outbound survey conducted in 2018, Sabah Tourism Board (STB) said there were many opportunities to increase domestic tourism to Sabah.
The survey found that approximately 209,000 visitors came to Sabah every month, and these visitors are connected by 442 weekly flights to Kota Kinabalu, Tawau, Sandakan from nine Malaysian cities. The survey conducted by STB's research division, revealed that the top five preferred holiday activities for domestic travellers were viewing natural scenery (71.1%), relaxing by the beach (54.4%), visiting local markets (54.4%), visiting famous landmarks (52%) and island hopping/snorkelling (41.5%). The survey showed that those intending to visit Kota Kinabalu increased from 29.6% to 85.7%, Sandakan from 7.8% to 33% and Tawau from 6.3% to 23.1%. Suzaini said STB plans to use the MATTA Fair in Kuala Lumpur from March 15 to 17 as a platform to explore opportunities to boost domestic visitors. She said that Sabah is pushing community-based tourism especially to rural areas, as well as homestay and camping which have shown to be areas of interest among domestic travellers who prefer self-driving to travel in groups. Source: The Star Online
Read more...

Sabah tourism sets new record in 2018, with China tourists leading charge

KOTA KINABALU: Sabah’s tourism has set a new record in 2018 with the highest tourism receipts ever at RM8.342bil on the back of a record-high 3.879 million arrivals. Deputy Chief Minister Datuk Christina Liew said figures showed that from January to December, overall arrivals grew by 5.3% while tourism receipts increased by 6.6% compared with 2017 (RM7.83 billion).”
Overall gross international arrivals recorded a double-digit increase of 10.2%, while domestic arrivals increased by 2.8%,” said Liew, quoting statistics compiled by the Sabah Tourism Board (STB) under her Tourism, Culture and Environment Ministry. Liew said the top market source was China, which surpassed the half million mark in tourist arrivals with a total of 593,623 Chinese tourists visiting Sabah in 2018.
As of December 2018, direct flights from China to Kota Kinabalu International Airport (KKIA),totalled up to 125 flights per week, she said. The second highest arrivals was still South Korea with an increase of 8.5% or a total of 337,100 visitors, while the Singapore market grew by 9.1%, she added. “I'm very pleased with our performance in 2018. It was a very good year for Sabah. As of today, we are now connected to 26 international destinations by 12 foreign carriers," said Liew. “We will be emphasising more on domestic tourism into Sabah since we have opened up many new tourism areas in the state’s interior and the east coast,” she said on Tuesday (Feb 19). Liew also said that there were currently 444 flights connecting Peninsular Malaysia, Sarawak and Labuan to Sabah with a seat capacity of close to 75,000 weekly, which reflected potential of pushing domestic tourism further. Last year, Liew said 19 more new direct international flights commenced services to Sabah, including the reinstatement of the Kota Kinabalu-Bangkok flight by Thai AirAsia. “The rest of the services connected Sabah to international cities such as Beijing, Xiamen, Fuzhou (Xiamen Air), Singapore and Wuhan (Malindo Air), Shenzhen (China Southern Airlines, AirAsia), Macau and Kunming (AirAsia) and Muan (Jeju Air). "Tawau too is expanding its connectivity with a direct flight to Kuching. “2018 was also a significant year for charter flights as Sabah airports (KKIA and Sandakan) welcomed a total of 343 non-scheduled flights compared with 215 the year before,” she said, adding the charter flights brought passengers from China, South Korea and Japan.
Source: The Star Online
Read more...